Health Leadership and Policy

Plunkett Research Online (PRO) is a database that provides reports on market research and data and trends analysis for the industry sector. Once you log into the Plunkett Research database, you have options to research an industry or a company.

Research an Industry

Select the Research an Industry box to search by industry group or an exact industry.

Enter your keyword(s) into the Select a Major Industry Group search box. This search brings you to the research center for that group. The research center provides information about industry trends, associations, analytics and statistics, glossary terms, and options for custom reports.

Research a Company

Select the Research a Company box to search by industry group, keyword in a company profile, or by company name.

You can also search by specific criteria, including NAIC code, stock exchange ticker, headquarters location, sales, employee count, and types of companies.

Ready to get started? Select the link below to launch the database!

There are multiple how-to tutorials located throughout the database, but you can access the main tutorial page from the homepage. Select the Tutorials button under the Research a Company box to go to this page.

In addition, throughout the database, there is a Tutorials button, which will link you to videos on how to do specific things.